Mobile Use Statistics

How it Works
82% of Americans never leave home without their phone.

Think about it...

  • 42% of Americans "can't live without" their phone
  • 33% of Americans likely own two phones
  • 26% of Americans check their email on their phone on a regular basis
  • 26% of American browse the internet on their mobile device regularly
  • 15% of American use their phone to social network
  • Mobile outreach is up to 15 times higher response rate than online advertising
  • Mobile marketing has up to 10 time higher response rate than traditional broadcast marketing
  • 80% of English-speaking Hispanics use text messaging
  • 70% of African Americans use text messaging

*Statistic provided by:

  • Synovate global market research, Sept. 2009
  • Pew Internet and American Life Project, December. 2009
  • AvantGo campaign response analytics, May 2004